The expressive concept of their design approach synthesised by the Start-In Design Management model that they have developed and refined in more than 25 years of career dedicated to industrial design and architecture. Basaglia + Rota Nodari state: ‘Throughout our careers, listening to our clients has always been our priority. Hence the codification of a methodological standard to approach the design market that we called Start-In. The role of design management advisor is enriched and transforms a specialised service into a parallel path between consultant and company, where our task is to understand the company’s production capacities and the unexpressed potential that can be revealed.’

Change and innovation take place respecting the values of the brand and increasing its recognisability. Basaglia + Rota Nodari therefore work on peculiarities to best define the positioning of companies through their offerings that make them recognisable and competitive in the sector in which they operate